March 20, 2017
UK conference calls for step change in hardwood marketing
To end years of decline in UK hardwood consumption, a radical step change is required to improve two-way communication between the hardwood trade and key enduser and specifier groups, including product designers, architects, manufacturers, building contractors and retailers. There is an urgent need, on the one hand, to improve trade understanding of the constraints and opportunities in different market segments, and on the other hand, to encourage market acceptance of a wider range of hardwood species and grades and to improve recognition of their technical and environmental attributes. These were key ...
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