Much of the competitive pressure on real-wood flooring comes from the laminate flooring industry, which is large with sales figures dwarfing those of the parquet industry. However, this sector is also now losing share in Europe to a range of non-wood flooring solutions such as luxury vinyl tiles, porcelain tiles, and products made of recycled materials and other renewables like bamboo and cork.
According to data released by the Association European Producers of Laminate Flooring,