The timber industry is experiencing challenging times – for Michael Pfeifer, the answer lies in a clear focus on efficiency. In this interview, the CEO of the Pfeifer Group talks about necessary adjustments to the current market situation, the opportunities offered by AI and automation, and the strategic move towards Finland. His message is clear: only those who sharpen their structures and embrace networking will remain competitive in the future.
Interview: Michael Pfeifer on market adjustment, AI and efficiency
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