Market Analysis / Furniture / Europe
January 2, 2014

Ikea wants a 25% share on the German market

Ikea wants a 25% share on the German market
Ikea has ambitious growth plans for the EUR 30 billion German furniture market.  In Germany we have a present 13,5 percent market share. 25 percent are realistic, said Peter Betzel, Managing Director for Ikea Germany, to the German newspaper Handelsblatt.  Betzel, who has headed Ikea's business in Germany since 2011, estimates a period of 8 to 10 years for this growth, backed by the opening of additional stores.    At the present, Ikea has 46 stores in Germany. Betzel sees potential for an extra 20-25 new stores, plus an expansion ...

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