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January 21, 2019

IKEA plans entry in the Vietnamese market

IKEA plans entry in the Vietnamese market
Swedish furniture giant IKEA plans to invest an estimated $450 million to set up a retail system and warehouses in Hanoi.    They will serve the entire Southeast Asian market. Moreover, IKEA is in negotiations to set up shop in Vietnam.    IKEA has eyed entry into Vietnam since 2015, when its executives revealed their intention to do so within five years.    IKEA is the largest furniture retailer in the world with more than 400 stores in 49 countries. In Southeast Asia, it has stores in Singapore, Malaysia and Thailand ...

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