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March 28, 2019

IKEA close to enter the Mexican market

IKEA close to enter the Mexican market
IKEA is exploring locations in Mexico City, Guadalajara and Monterrey to open its first store in the country.    IKEA Mexico, part of the Ikano Group, franchisee of the brand, opened an office in Mexico City in April 2018 and has started the search for personnel for some key posts, particularly in areas related to e-commerce.    “We are looking for the largest cities in Mexico, these three being the most important. We are also looking across the country in general,” Antonia Banuelos-Leon, marketing manager of IKEA Mexico, told Reuters.   ...

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